Asakusa is full of tempting strawberry sweets — from seasonal specialties to treats you can enjoy all year round.
But when you’re visiting, you might wonder:
“I don’t have time to eat much.”
“Which one should I choose?”
“I don’t want to make the wrong choice.”
Whether you’re looking for something hearty, something light after lunch, a vegan option, a traditional Japanese sweet, or a photogenic treat — this guide will help you find the perfect strawberry sweets in Asakusa for your mood.
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1. If You Want Lots of Strawberries: “Strawberry Avalanche Pancakes”
When the clear plastic film is lifted, a generous amount of cream and fruit cascades down over the pancake like an avalanche. The dramatic presentation makes it almost impossible not to take a video.
On top of the fluffy soufflé-style pancake, you’ll find large, juicy strawberries in abundance — almost like being at a strawberry farm. With plenty of cream poured over the top and custard cream hidden inside the pancake, this dessert is rich, satisfying, and perfect if you’re craving something hearty.
The “avalanche” moment happens quickly, so have your camera ready — you won’t get a second chance!
Basic information
🏠 FRUITS PARLOR ASAKUSA YOROZU CAFE444
📍 4-4-4 Asakusa, Taito-ku, Tokyo
🕘 7:00–15:00 (L.O.14:00)
💤 Closed on Mondays
🚃 A 12-minute walk from Tsukuba Express Asakusa Station
💴 Cash, credit cards, and QR code payments are accepted.
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2. If You Want Something Sweet After Lunch: “Strawberry Crepe”
“A crepe after lunch?” That’s probably what you’re thinking.
But the crepe at
Anna's Crepe is a little different from the typical “heavy crepe” you might imagine. The whipped cream is light and refreshing. It’s not overly sweet, yet still rich and milky with a satisfying depth of flavor. I actually had one after lunch myself—and surprisingly, I finished the whole thing with ease.
This is the strawberry crepe. The strawberries are beautifully arranged like blooming flowers, creating a bouquet-like presentation. It’s not only cute in appearance—the whipped cream also contains crunchy cookie pieces, giving you a delightful contrast between smooth and crispy textures.
This is the strawberry & banana crepe. It’s topped with an edible flower and a cookie, making it even more photogenic. The delicate butterfly-shaped cookie is handmade one by one, showing great attention to detail.
In addition to fruit-filled crepes like strawberry and banana, they also offer indulgent dessert-style crepes such as Mont Blanc crepes. Savory options like Japanese black wagyu sukiyaki crepes are also available, so whether you’re in the mood for something sweet or something more filling, this is a great place to visit. Be sure to check it out!
Basic information
🏠 Anna's Crepe（アンナのクレープ）
📍 Asakusa 2-6-14 Taito-ku, Tokyo
🕘 Tue–Thu: 1 PM–6 PM
🕘 Fri–Sun: 2 PM–10 PM
💤 Closed on Mondays
🚃 Just a 2-minute walk from Tsukuba Express Asakusa Station
💴 Cash, credit cards, and QR code payments are accepted.
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3. If You’re Looking for Vegan Sweets: “Vegan Fruit Sandwich”
If you’re looking for vegan sweets in Asakusa, the vegan fruit sandwich at Asakusa Hatoya is a great choice. The shop is located on Denboin Street, a charming street with a traditional atmosphere.
Inside the display case, you’ll find beautifully arranged fruit sandwiches filled with large cuts of seasonal fruit and generous amounts of whipped cream. At first glance, they look like ordinary fruit sandwiches—but they are actually made with soy milk cream and are completely vegan. It’s hard to believe they contain no animal products, given how colorful and indulgent they look.
They are made without eggs or dairy and are relatively low in calories. Even though they’re packed with whipped cream, you can enjoy them without guilt. You might even find yourself wondering, “Is this really vegan?” The juicy sweetness and slight tartness of the fruit pair perfectly with the light, smooth soy cream.
The strawberry fruit sandwich is especially cute—The cross-section shows strawberries arranged in a heart shape ♡ It’s almost too pretty not to photograph. Since the whipped cream melts easily, especially in hot weather, I recommend purchasing an ice pack if you plan to carry it around for a while.
Basic information
🏠 Asakusa Hatoya（浅草鳩家）
📍 2-3-3, Asakusa, Taito-ku, Tokyo
🕘 11:00～16:00
💤 Closed on irregular days
🚃 Just a 3-minute walk from Kaminarimon
💴 Cash, credit cards, and QR code payments are accepted.
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4. If You’re Looking for a Traditional Japanese Sweet: “Strawberry Daifuku”
You can find these adorable strawberry daifuku at Ginkado on Nakamise Street in Asakusa. Among the busy souvenir shops and street snacks, the colorful display of daifuku immediately catches your eye.
Daifuku is a traditional Japanese sweet made of soft mochi (rice cake) filled with sweet red bean paste. These days, you can even find it at convenience stores, making it one of the most familiar wagashi (Japanese sweets). The name “daifuku” literally means “great fortune,” and it’s considered an auspicious treat believed to bring good luck—perfect for enjoying during your trip to Japan.
At Ginkado, you can choose from a wide variety of flavors, including salted smooth red bean paste, matcha, custard, chocolate, and strawberry whipped cream. Seeing the neatly lined rows of colorful daifuku is enough to make you want to try one right away.
I chose the classic salted smooth red bean flavor. A large strawberry sits on top, while the smooth bean paste is wrapped inside soft, chewy mochi. The red bean paste isn’t overly sweet, which makes it beautifully balanced with the strawberry’s natural sweetness and slight tartness. It’s an easy introduction to Japanese sweets, even for first-time visitors.
Did you know that eating while walking is prohibited on Nakamise Street? For this reason, you are not allowed to walk around while eating your purchase.
Ginkado provides an eat-in space located a short distance from the main shop. After buying your daifuku, be sure to enjoy it there. Following local manners will help you have a more pleasant experience while exploring Asakusa.
Basic information
🏠 Ginkado（銀花堂）
📍 1-30-1 Asakusa, Taito-ku, Tokyo
🕘 10:00～18:00
💤 Closed on irregular days
🚃 Just a short walk from Asakusa Station, in the heart of Nakamise Street
💴 Cash, credit cards, and QR code payments are accepted.
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5.If You Want Something Cute and Photogenic: “Bear Monaka Skewer”
You can find the popular bear-shaped monaka skewer at Kikusuido on Nakamise Street in Asakusa. This cute sweet has become a hit on social media, and its adorable appearance makes many people stop in their tracks. It’s loved by both children and adults alike.
At the very top of the skewer is a smiling bear-shaped monaka. Below it are fluffy castella sponge cake, a fresh strawberry, and soft daifuku—all stacked on one stick. It’s like enjoying several traditional Japanese sweets in one fun and charming treat.
Monaka is a traditional Japanese confection made of sweet red bean paste sandwiched between two light, crispy wafers made from mochi rice. The contrast between the crunchy shell and the smooth bean paste creates a delightful texture.
Another charming feature is the “koi-mikuji” (love fortune slip) attached to the bottom of the stick. After finishing your sweet, you can try your luck, making this not only photogenic but also a fun little experience.
In addition to the bear monaka skewer, they also offer the strawberry daifuku skewer and the strawberry castella skewer. If you’re not a fan of red bean paste, the strawberry castella skewer might be a better choice. These are popular items and sometimes sell out, so it’s best to visit early!
Basic information
🏠 Kikusuido（菊水堂）
📍 1-30-1 Asakusa, Taito-ku, Tokyo
🕘 Monday – Friday / 10:00 AM – 4:00 PM
🕘 Saturday, Sunday & Public Holidays / 9:30 AM – 4:30 PM
💤 Closed on irregular days
※Please note that business hours and closing days may change.
Be sure to check with the shop before visiting.
🚃 Just a short walk from Asakusa Station, in the heart of Nakamise Street
💴 Cash only
Exploring strawberry sweets in Asakusa is one of the joys of visiting the city.
Take photos, compare the flavors, try your luck with the fortune slip… enjoying these sweets can make your walk through Asakusa even more fun.
Be sure to pick the treat that matches your mood for the day, and enjoy a sweet moment in Asakusa!
If you want to see more delicious food in Asakusa, be sure to check out my Instagram too📸✨Just click the icon below!
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